about me

my name is ashito wiedenbach

I'm curious, enthusiastic by nature and very sociable.

I grew up in Mexico City and got my bachelor degree in the United States. Now I moved to Switzerland to further my professional career and to explore my Swiss heritage.

Spanish is my first language, but I'm also fluent in English, German and a little French.

As a graphic designer I have a diverse, dynamic and distinctive style. I became a graphic designer because I have the power to communicate visually and make ideas transcend and if I'll ever be lucky enough, leave a footprint in people's life.

design skills

  • Creative Thinking
  • Concept Development
  • Corporate Identity and Branding
  • Editorial Layout
  • Package Design
  • Web Design (HTML & CSS)

software skills

  • Illustrator
  • Photoshop
  • InDesign
  • Dreamweaver
  • Acrobat
  • Microsoft Office

These are the principles I follow in my work.

Always developing to become a better designer.

simplicity

Back to basics and as Leonardo da Vinci said - simplicity is the ultimate sophistication.

precision

Always revise to avoid errors, because it lowers the quality of your design.

aesthetics

Applying the design principles to make your work a fulfilling visual composition.

creative expression

Having the opportunity to express your unique style. Not forgetting to always create with a focused intent.

achieving higher expectations

Not only for yourself as a designer, but also expect your audience to achieve higher expectations as well.

passion

It is what drives you to improve yourself time after time, what keeps the fire inside you alive.

travelling photo journal

  • Ferris wheel at city fair in Lucerne